Author Archives: CEO

Lifetime Warranty with Select Toyota Models

Did Toyota lose sight of its values? Offering owners of all Toyota models with sudden acceleration, sticking gas pedals or floor mats jamming gas pedals a lifetime warranty is a low cost way for Toyota to recover from its bad behavior and boost sales and gain ground in the recent PR battle.
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Main Street Investors’ Strategy Sucks

Most Main Street investors’ strategy is the 70/30 Situational Rule- on average about 70% of human behavior is a reaction to situations people experience, and about 30% is compelled by personality traits (such as a 98th percentile need for security). USA Today in a February 3, 2010 article by Adam Shell titled “Main Street investors [...]
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Wealth, Behavior, Tiger Woods- Any Questions?

Tiger Woods needs to learn that wealth is about behavior and he has behaved in unwealthy ways. Tiger can still be the billion dollar sports star but he needs to decide between his choirboy or Happy Gilmore personas.
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Underestimating- What’s Worse?

War What’s worse than underestimating your enemy? Marriage What’s worse than underestimating your lover? Business What’s worse than underestimating your competition? Answers Underestimating your: Troups Wife Staff While the second answer is for levity, having been a former counselor (one of my various professional experiences) I assure you it is also true! What do any of these have to do with wealth? They are all behaviors that have dramatic [...]
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Welcome to Millionaire’s Coach®!

What is the biggest threat to creating and keeping wealth? The biggest threat to creating and keeping wealth is to think wealth is about money. Wealth is not and never has been about money. Wealth is about behavior. Behavior creates wealth and only behavior can keep wealth. If you don’t believe that, then study what happens to multi-million [...]
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